Advanced Analytics

Conjoint Analysis

The Conjoint Analysis Solutions at Research2Systems can assist your firm in determining the performance of a new product or service in the market as compared to others and provide the ways that can make your company’s offerings more competitive than the rest.

Our Conjoint Analysis techniques provide an excellent analysis tool for measuring your company’s progression. We understand the necessity of having the most modern and cutting edge tools in the industry, for this reason we have come up with such models that can be applied to a huge range of concerns.

These solutions are used to evaluate the perceived values of particular product features, to study how the demand for a certain product or service is associated with its price, and to project what will be the most probable level of acceptance of a product or service if it would be introduced in the market.

With this technique, we design some highly mind probing conjoint questions, by employing experimental design principles of independence and balance of the features. By independently comparing the features that are shown to the respondents and discerning their responses, we statistically construe what features are most preferred and which elements will have the most positive effect on selection of the product or service.

The result is commonly a complete set of preference scores for each element level that is involved in the study. For you to get the best benefit, we assign a cooperative advisor solely on your project who will assist you in deciding which techniques would prove to be the most useful for your specific situation.

Conjoint market simulators help us to define definite competitive contexts and plan the portion of choices, based on the expected part-worth scores of the respondents. With the application of such simulators we can excellently test a range of what-if scenarios.

Know about the best set of features that can prove to be the right impetus for your company’s growth and progress. Our Conjoint Analysis solutions will help you to learn about those blends of features that will best help your company’s offerings to act as the most appropriate and the best available offerings for the ultimate consumers. 

Contact us today and know about our Conjoint Analysis solutions in detail.